Future trends and pearls of widsom

Jim Richardson is at it again and what a splendid reading material it makes.

First up...Google Earthquake hits Museum marketing

So...a lesson for today, what is said about you any where is just as important as what you say.

A how-to guide for creating social media plans

Easy to read and very relevant...how does your social media strategy compare?

Google as an arts organisation

Found through a post by Tim Roberts on Admit 2.0 which was in turn, Tim tells us, passed to him by Vicki Allpress Hill from a presenter she met at the recent Tessitura Conference...aka an example of the wonderful world of people pass on great things...as Tim did I'm posing this in full.

Erik Gensler of Capacity Interactive Inc.

Google is governed by the following: openness, sharing, aggregation and capturing customer data. The more customer data you have the more you learn and the more you can improve. So inspired by Jeff Jarvis' book What Would Google Do?, I thought about the following: If Google were a performing arts organization it would...

...aggregate all critical reviews and share them to help people decide if they want to attend a performance

...survey ticket buyers after each performance and send them to a forum where they could comment on performances they've seen

...allow people to vote on future rep

...put all production designs on line for people to examine and comment upon

...have 100% flexible exchange policies

...video and share rehearsals and other behind-the-scenes footage

...promote all other arts organizations

...encourage all management and artistic leadership to blog

Is your organization doing any of these things?

Why not?