I love when there are stats and research that back up a program's success. Not that anyone who was in the audience last year for Wotopera* wouldn't of felt the energy in the room these kids were creating...future creators and ticket buyers...to opera...who knows...but open to arts participation? Oui.
The link is to a piece by San Diego Opera’s general and artistic director Ian Campbell on the findings of a study that followed 15 symphony orchestras over the decade from 1994 to 2004. Ian suggests the findings could be applied to opera audiences as well. The findings as Campbell summarises them are:
a) There is no evidence that exposure programs for children — especially the large concert format offerings for school children — will turn them into ticket buyers as adults.
b) There is growing evidence that participatory music education — primarily instrumental lessons, ensemble and choral programs — will turn people into ticket buyers later in life.
Interesting! More here
*For those playing at home Wotopera is a school-based education imitative of OA where high school students working with music educators write an opera 'from page to stage' in a few weeks and then perform it in front of an audience. The program is sponsored by Graeme Wood of Wotif fame. The project was expanded into QLD earlier this year and the next Wotopera project in Sydney talks place in September 09...watch this space.
