Here's the type of stat that I would love to see more of. This could be the clincher on how to do it all. But again, it takes significant man hours from your organisation to make these type of connections, or does it? Isn't it merely a refocus of resources? Isn't it a means to unlock content that is not in the format of your usual supply, or to extend the life of the content you have? Is not this what they teach us all in marketing classes....Ladder of Loyalty anyone. I'm sure there's a communication-based model similar...and also a learning/engagement one...(wonder where those notes are?) but for me, it's simple...and as Seb Chan offers up....it works. One connection at a time. Bravo Powerhouse!
This short post is for everyone who naively asks about the “ROI of social media” and whether “websites can be proven to result in museum visitation”.
Two years ago Bob Meade wasn’t a regular visitor to the Museum (despite being directly in one of our “target demographics”) let alone a user of our website.
Then we released a bunch of photographs to the Commons on Flickr. These peaked Bob’s interest and reminded him that the Museum existed in his very own home town. (You can read more about that in an interview with Bob from last year – part one, part two.)
Now he’s speaking at one of our weekend talks!
Bob is blogging the prospective content (and museum favourites) of his talk over at his own blog.
It is important to understand that this wasn’t the result of a “marketing strategy” – it was the result of making valuable museum content broadly available and then engaging our communities in honest, personal conversations.
If you are in Sydney, then come along and hear him speak on September 6.
