"Culture Hounds" - a new audience segment?
The Edinburgh International Festival will launch its INcrowd promotion next week. Aimed at attenders in their 20s and 30s, the scheme costs £20 to join and offers exclusive benefits and discounts and is designed to engage the over 26 group who miss out on the best discounts for students and young people.
For more details check out...http://www.eif.co.uk/news/incrowd
Pricing, once barely researched or mentioned in the arts, is increasingly recognised as a critical marketing and financial tool. In terms of maximising revenue, the growing adoption and adaptation of yield management techniques suggest that a new, more dynamic approach to pricing is emerging. Call it a tenner is a new collection of essays and case studies that debunks the myths and legends surrounding pricing in the arts. Commissioned by Arts Council England and written by some of the leading names in the arts, it provides a fresh perspective on the art of pricing.
