Showing posts with label place of toil. Show all posts
Showing posts with label place of toil. Show all posts

Sunday, July 4, 2010

Why you should quit your job and travel around the world...

Found via @vickiah on a site called The Art of Non-conformity, so who's up for it?
What is dangerous, however, is when delayed gratification becomes an excuse for not living the life you want.

How many people do you know that actually do the things they say they are going to when they reach arbitrary ages of leaving the jobs they have given their lives to? Far more common is the downsizing of dreams along the way.

If you want to play golf all day and take your medication at regular intervals, the 40-year career track plan should work well for you. If you have other ideas or ambitions, though, don’t kill yourself as a slave for the future. Instead, go and figure out where you want to travel and do something about it.

Thursday, April 22, 2010

Launching into the digital realm


A new role for me...just call me the Digital Marketing Officer. So now I get a chance to let my flight of fancy go wild! Well I suppose after all the blogging and internal angst as I mulled over all digital things it is only fitting it's my new purpose in life. Officially starting next week I have a long list of things to do in the digital realm. Wish me luck!

Friday, April 9, 2010

Call it a tenner...? (not a tenor)

Pricing, once barely researched or mentioned in the arts, is increasingly recognised as a critical marketing and financial tool. In terms of maximising revenue, the growing adoption and adaptation of yield management techniques suggest that a new, more dynamic approach to pricing is emerging. Call it a tenner is a new collection of essays and case studies that debunks the myths and legends surrounding pricing in the arts. Commissioned by Arts Council England and written by some of the leading names in the arts, it provides a fresh perspective on the art of pricing.

Are you excited as I am to read this?



Thursday, April 8, 2010

The 'Do' list


Again another inspiration from The Sagacious Friend....why have a 'To Do' list when you can have a 'Do' list!

I find 'To Do' lists irksome, especially when nothing seems to move off your list because you spend time doing the things that pop up and are not even worth the time to pop on the 'To Do' list. I've tried to stop checking email when it comes, rather check it 2 or 3 times a day trick. I've tried turning the 'To Do' list into tasks that take 5 minutes or less, around 15 minutes or more than that and fitting them in when I can...I've tried doing all the things I don't want to do first...just grin and bare it!

Anyhow I'm going to see if a change of name for my list is as good as holiday. Ahhh more blogging is now higher up on my 'Do' list...wish it was on my 'Done' list.

A website is not, however, a digital strategy


Via the folks at the ADVICE Project, this article had me at the word 'digital creep'. Here's just a few bits that piqued my interest...
"I am shaping a holistic map of how it could use digital tools across the organisation: in internal communications, project management, collaboration with trainees and social marketing to improve communication with participants and stakeholders.

We identified existing activities and looked at how to integrate these into a new website that can be accessible to anyone, anywhere, on any device: photos from workshops will be shared on Flickr, a YouTube channel will display documentaries that currently sit on the shelf and mailshots will become blog posts. Website news will be moved onto Twitter, augmenting Threshold’s reach through automated, integrated tools. The new website will position it as a creative curator, exhibiting media in carefully crafted collections. Content hosted on social networking sites will be reintegrated into the main website which acts as a ‘hub’ for activity happening wherever its audiences are. A website is not, however, a digital strategy, and we are considering how to create a community of interest around Threshold’s diverse participants to provide ongoing support.

There’s a fear of the unknown in this realm. We need to form new relationships and create a genuine, meaningful depth of engagement in the online world for both audiences, artists and stakeholders. This is about a culture shift which is both challenging and exciting for the future of Threshold.”


Thursday, March 25, 2010

Friday, November 6, 2009

On meetings...


I miss meetings. But maybe as Alain de Botton (oh how I love to roll that name over my tongue!) reveals...it's the biscuits and the blather I miss most. Alain de Botton, another hero!

On Meetings: A Note On Dreaded Corporate Etiquette

When we look back on our working lives and wonder where the time has gone, the answer is, of course, meetings. The meeting is to modern office work what the hunt was to our primeval ancestors. Beneath the surface, civility is where money is made and survival is ensured — while an intriguing variety of biscuits sits untouched and brightly lit in the center of the wood-effect table.


Though there is always much to talk about and an agenda to get through, the protocol of meetings dictates that they cannot begin too abruptly. There must be at least seven (but never more) minutes of chat, a piece of dialogue entirely unrelated to the real reason why one has left one's desk — and which meanders painfully around insincere considerations of the weather, the children and a recent sporting event. It is embarrassment that causes the chat.

In a democratic egalitarian society, the person who has called the meeting hesitates before too clearly revealing its purpose to the subordinate or supplicant party seated across the biscuits. Just as manners were invented to disguise the brutishness of our appetites, so, too, the chat conceals the shame at the ruthless drives that pulsate beneath the politeness of office civilization. We may be itching to scold, order, bark, hire or fire, but, as if we essentially had nothing on our minds, we remark on the unusual chilliness of the season.

Yet it is a recklessly naive employee who inadvertently continues the chat for even a fraction of a minute longer than the time subtly allotted to it by the most powerful person in the room. We all know the naive, touching Don Quixotes who sally forth on an over-long anecdote just after the chairperson has mumbled the customary "Right, then."

What blatherers we humans are. If only we could communicate with the abbreviated accuracy of algebraic equations, and yet it is cheering that big decisions about the future of pipelines and data storage centers can be reached within a slurry of "To be honests" and "It could be argued thats".

There is often a moment in the meeting when something external happens which brings an element of self-consciousness to proceedings: an ambulance, hammering from upstairs, a fat fly obsessively buzzing around one participant. One can't ignore the issue — though one has to be relatively senior or cocky to draw attention to it: "This fly is clearly interested in tax deferment ..."

What immediate comedy and horror would result if a machine were plugged into our brains, beaming up on a PowerPoint screen all the thoughts we were having as we navigated the agenda; it would show our sexual fantasies, longings and despair while a little more sand trickled from the upper chamber of life's hourglass until we finally reached point 9.8 on the agenda.

Alain de Botton is the author of the book How Proust Can Change Your Life. He lives in London.

Tuesday, October 27, 2009

Revealing the Arts - Day 2


Well the sessions appeared to sizzle today, we at least from the outside. There were a few flames that caught my fancy along the way.

Bag out the major institutions...
There were a few taunts from the twitter stream about 'us' well funded major performing arts companies and 'our' emergence from the dark ages...speaking the truth?
socialinterior I find this event very focused on the major performing arts and the issues they are having catching up on where everyone else is at #rtarts
A wonderful profound comment from one user about the resistance to open up to new media had me hoping to use a new favourite phrase...
artsdigitalera RT @The_Art_Life: New media world collides with old world art politics of entitlement.#RTArts
Ahhhh the 'politics of entitlement' that would make a wonderful PhD chapter I'm sure.

Whose Right is it anyway?
It seems rights management was a huge issue...I won't pull out some of the quotable quotes but again, here is us (them?) squabbling about who owns and who profits when all audiences want to do is engage? Surely everyone can see that?

Lessons Learned?
But the big fun of the day was some of the er, comments that heated up the Twitterverse when the Aussie Cosi presentation began. A summary of the presentation can be found here.

Snarky comments...there were a few...
socialinterior The Australian Opera discovers social networks#rtarts
commuter_dirge @aussiecosi has 88 following, 54 followers, and 91 tweets. Hardly a roaring success...#RTArts
commuter_dirge twitalyzer score for @aussiecosi:http://tr.im/Db2n: "0.3 influence" "0.0% generosity" "0.7% clout" (now I'm just being mean) #RTArts
unsungsongs . @commuter_dirge and 66 facebook firends. That's a #fail surely?#RTArts
commuter_dirge @fireinthesouth well, that's you're brand, just as@AussieCosi is a branded account. It's really not a great case study. #RTArts
unsungsongs I am extremely curious about whether those involved in Aussie Cosi see it as a success and how they judge that?#rtarts
mattriviera @aussiecosi What did you learn thru social media feedback you couldn't have gotten thru a survey? Best use of social media? #RTArts
mattriviera @aussiecosi Wouldn't a good way for fan community to engage with the work be for them to appropriate it? To re-interpret it? #RTArts
shoes_off @elliottbledsoe @commuter_dirge true, but showcasing a more active community than cosi would have displayed the scalability of SM #rtarts
commuter_dirge @bimyou_bimyou I'm not talking monetising twitter in and of itself. but you need to show some proof of it working & a correllation #RTArts
dziga @aussiecosi doesn't seem to have a lot of followers #rtarts
revealingarts Katrina Sedgwick: "Messing", "playing", "getting in there", these are the kind of mind frame to approach digital, not "sell tickets" #RTArts
Snarky yes... but justifiably snarky...I leave that to you dear readers. What struck me about the response to the session and the overall experience of watching this conference unfold online was a clear realisation that you can't wait and then be forced into a situation where you have to play catch up. There is nothing wrong with experimentation...and sometimes, that in itself is the way forward until strategy catches up..."Messing", "playing", "getting in there"... I can't wait.

Monday, October 26, 2009

Revealing the Arts



As I sit down today to get back into the swing of essay work about the impacts of digital and new media on museums, across town (well down the street, really) our National Broadcaster and the overseer of our cultural institutions are likewise engaged in conversation about just that.
Are you wondering what’s happening to arts and culture in the new digital world? Where will the money come from? How will we manage rights? Where do we find creative partners? What works and what doesn’t? And what are we leaving the next generation? The Australia Council for the Arts and the ABC invite you to be part of a selected group of strategic thinkers, artists, practitioners and directors who will uncover the opportunities for the arts that the digital era presents.
Today and tomorrow, the ABC and the Australia Council are hosting 'Revealing the Arts: creative conversations and solutions for the digital era'. The program of discussion appears to be covering the current and future role of digital across areas such as a education and opening up access to arts, while tackling 'issues' such as copyright, rights management and commercial opportunities in the digital era.

One thing that has struck me is the inclusion of OA's Chief Executive among the speakers list in a presentation with David Ford on Aussie Cosi entitled 'SHOW ME HOW - Revealing the Creative Opportunities'. As a small initiative that may or may not have reached it's strategic aim (bums on seats? access? sorry was there a strategic aim?) it will indeed be interesting to hear what is said about this project.

The ABC is providing live streaming of the event on both days, so there's no excuse not to watch. You can also follow the blog or the twitter stream (see cultural caretakers can interact with digital media! my bad).

Of perhaps most interest to me is the last session entitled 'Where to from here'. Hopefully by the end of tomorrow we might all know (we can dream can't we?).

And if you need anymore proof it's one to watch, here's another great article in The Age this morning from Marcus Westbury. Marcus takes a slightly different tack and for me, one who has watched a large cultural institution grapple with the impact of the digital...I would say....right on!

there are vital basic assumptions that are rarely questioned: that the culture, the cultural organisations that deliver it, the cultural needs and infrastructure of Australia will remain more or less fixed. Technology is merely about the marketing, the branding, the language, the revenue and the education programs. The idea that the culture itself is changing and evolving is rarely considered. Technology merely changes the hype and the pitch to keep the kids interested.

The ABC has long moved beyond that. The broadcaster has realised that in order to justify its continued existence, it needs to keep questioning and evolving its roles.

I would love to (but I won't) comment on how just the opposite to the ABC approach where a lack of innovation (fostered by a lack of strategic thinking and not helped by having no budget for experimentation) seems to be one of the many blockages at the arts organisation I know intimately.

Well lets just hope that some of those attendees from the large cultural institutions are paying attention over the next few days.

Saturday, October 17, 2009

To intranet or intra-not?


I've recently become part of a team working on the development of our first intranet. It's a big project but progress is being made (and it will be all finished by the time I get back from leave...yes?). In our search for context and platform I was reminded of a few articles and examples I had seen...and what do you know...I didn't find them again, they found me. So for the benefit of the intranet team (hello!) here's some things that might prove interesting (or perhaps at least diverting) to follow up.

Details the trials and tribulations of using various wiki software and a chat with the Powerhouse IT Manager about a product called 'Confluence'.

Click the link, click the link! This is so simple but awesome. An example of the Indianapolis Museum of Art's use of a dashboard that brings together facts and stats about museum...wonderful! This is used both externally on their website and I believe on the homepage of their intranet.


Thursday, September 24, 2009

The 'freemium' model


Economic and business models...I had you at hello didn't I? But let's face it, it just wouldn't be worth it unless someone has proved it through a model, tested it, tried it out, amended it and published it for the rest of us reference it and say yes, it worked for them, it will work for us too.

So here I present someone else's thinking which I will now co-opt into my presentation of the Freemium model...that's 'free' 'mi' 'um' as in we could charge you a premium for it, but here this bit is free. Lucky you. You want more = pay up. The End.

Oh and what really gets me hot is this line... 'Here are nine tips from venture capitalists and entrepreneurs.' Oh la la...more on freemium from those who know more than me.

Monday, September 21, 2009

Social Media policies...another database


Another listing of social media policies, a veritable feast for anyone seeking to set up a social media strategy, although this one has an oh la la subtitle of 'empowerment with accountability'...sexy yes?

[insert rant here] How come no one ever seems to get the message....we don't need to recreate the wheel. Social media is vital. No I can't prove it with a flick of my magic wrist that it will make us ticket sales instantly. Yes everybody else is doing it. Yep you will be left behind if you don't. *whoosh there goes another audience development chance out the window*

Monday, September 14, 2009

Power to the Pixel


Power to the Pixel...you ask? Well yes, another of these wonderful conference/forums/summit thingys that pop up. Attending moi? Well not unless anyone has a spare plane ticket lying around? But reading and interested...oui. A few tidbits that caught my eye...

The democratisation of digital tools enables audiences to push-button publish, upload audio and video, and provides the opportunity for amateurs to pursue larger audiences than that of their professional counterparts. A new generation is coming of age in a connected world. With the advent of more screens, more media and ultimately more competition for people’s time, storytellers must consider the behaviour of the audiences they hope to engage.
How do we entice people to pay for content they can get for nothing? The key is recognising that in the digital world, there are new ways to measure value. The old model was one of scarcity, but in a digital world it is easy to make a copy, so there’s no scarcity and therefore less value in each copy.

Monday, September 7, 2009

If Architects Had to Work Like Web Designers


Ahhhh this is so true, and yes I'm probably guilty of saying this or writing one of these in our web spec documents and then asking our potential designers these queries...I'll consider myself warned for next time!

Wednesday, September 2, 2009

How Demand for Digital Experiences Is Transforming Our Physical Spaces


Much as been written about the You Tube Symphony...you know when musicians where 'crowdsourced' from audition You Tube videos and came together to play, but that (as I am quickly learning) is just the tip of the iceberg when it comes to the interaction of 'digital technologies' and 'the arts' (or *cough* design/entertainment/reason to get out of bed in the morning). Thankfully some people think about this much more often than I do...so here's a post by an agency man called Garrick who neatly summarises some great examples...there's money in this I'm sure.

Thursday, August 27, 2009

Behind Ballet wrap

“Social media sites offer exposure into another world that one may normally never get access to” says Kate. And that is the intention of Behind Ballet. “We were always coming across these great stories that we wanted to share with everyone.”
This is from Kate Scott, Marketing and Communications Manager at the Australian Ballet. The Behind Ballet blog is beautiful and beautiful in the way that anything about Ballet can be beautiful, yes I agree, ballerinas (and boys) are usually far more photogenic than most other stage performers. The genius in all of this however, is that link between content the AB has and an audience eager to view and interact. And it's not all 'dear reader, today we opened in Sydney...'. The Behind Ballet blog covers questions, to trips down memory lane, to fashion and movies...and for me a query about the Disney movie Sleeping Beauty had me instantly as a I read and sought to answer the query I had..'will it be like the movie?'.

I'm sure I could find about 10 stories right now from the place of toil that we weren't able to share with everyone, and give me a room full of eager people who love the artform and we could probably come up with 50 ideas about our art and its links. Surely, this is what it is about...using a medium that can allow a voice, an interaction, a transparency and a digital record of just what we do with tax payer's money and its relevance to every day life. Beautiful yes. Smart, even more so.



Friday, August 21, 2009

4 months in Asia?



I hadn't heard of this before, until that is I've started on my quest for other places of toil...I wonder if anyone in Asia needs an Arts Marketer who is obsessed by the notion of engagement with audiences, thinks we can learn from museums and galleries, is digital-curious and whips out data analysis like she's shaking and baking (as long as there are pretty graphs) and loves getting her hands on other people's data...perhaps India? I wonder if they do
Myanmar? Cross-cultural focus anyone? Maybe not for now, but one to think about...

The Arts Management Residency Program began in 1995 and has provided opportunities for arts managers from all art forms to work for extended periods in a wide variety of host organisations across Asia. Managers have worked on broad arts festivals in Hong Kong and Singapore, in museums in Japan and Vietnam and in publishing houses in China and India, as well as undertaking specific projects with a variety of hosts throughout the region.

Thursday, August 13, 2009

If we turned off our web services

I would love to write a version of this for the place of toil. Although from the perspective of a local council, this is tops...where's my website and my calculator?

Monday, August 10, 2009

Are you still marketing like its 1999?

I'm going to repost this in full....that's how important the message originally posted by MediaHunter is.

Did you realise that the Internet is now the most consumed media in Australia?

According to the 2009 Nielsen Annual Internet and Technology Report the average Australian spends 16.1 hours per week online. This is compared to TV at 12.0 hours per week, Radio at 8.8 hours, Video at 5.4 hours, Online radio at 4.6 hours, PC video at 4.6 hours, mobile at 3.7 hours, newspaper at 2.8 hours and magazines at 2 hours.

Hold on….Australians spend more time online than consuming TV & Newspaper combined? More time online than Radio, Newspaper and Magazines combined?

So the big question for business is: are your marketing resources being allocated to the right media?

Why does the average business automatically resort to TV / Radio/ Press when devising a marketing campaign?

Of course there are issues of target markets, cost-effectiveness and clutter with all media decisions, but I am alarmed by the number of businesses still marketing like it was 1999.

If your customers are now spending more time online than they are consuming other media, shouldn’t you be allocating more of your marketing resources to a superior web presence?

Shouldn’t you be worried about not being found at the top of relevant searches?

Shouldn’t you be trying to give potential customers as much great information as possible on your website to assist them in doing business with you?

Online is now your customer’s number one media priority…is it yours?

Australian Media Consumption in 2008