The 'freemium' model

Economic and business models...I had you at hello didn't I? But let's face it, it just wouldn't be worth it unless someone has proved it through a model, tested it, tried it out, amended it and published it for the rest of us reference it and say yes, it worked for them, it will work for us too.

So here I present someone else's thinking which I will now co-opt into my presentation of the Freemium model...that's 'free' 'mi' 'um' as in we could charge you a premium for it, but here this bit is free. Lucky you. You want more = pay up. The End.

Oh and what really gets me hot is this line... 'Here are nine tips from venture capitalists and entrepreneurs.' Oh la la...more on freemium from those who know more than me.

Power to the Pixel

Power to the Pixel...you ask? Well yes, another of these wonderful conference/forums/summit thingys that pop up. Attending moi? Well not unless anyone has a spare plane ticket lying around? But reading and interested...oui. A few tidbits that caught my eye...

Why audiences are the key to cross media creation

The democratisation of digital tools enables audiences to push-button publish, upload audio and video, and provides the opportunity for amateurs to pursue larger audiences than that of their professional counterparts. A new generation is coming of age in a connected world. With the advent of more screens, more media and ultimately more competition for people’s time, storytellers must consider the behaviour of the audiences they hope to engage.

In a free world how can we make content pay

How do we entice people to pay for content they can get for nothing? The key is recognising that in the digital world, there are new ways to measure value. The old model was one of scarcity, but in a digital world it is easy to make a copy, so there’s no scarcity and therefore less value in each copy.

Are you still marketing like its 1999?

I'm going to repost this in full....that's how important the message originally posted by MediaHunter is.

Are you still marketing like its 1999?

Did you realise that the Internet is now the most consumed media in Australia?

According to the 2009 Nielsen Annual Internet and Technology Report the average Australian spends 16.1 hours per week online. This is compared to TV at 12.0 hours per week, Radio at 8.8 hours, Video at 5.4 hours, Online radio at 4.6 hours, PC video at 4.6 hours, mobile at 3.7 hours, newspaper at 2.8 hours and magazines at 2 hours.

Hold on….Australians spend more time online than consuming TV & Newspaper combined? More time online than Radio, Newspaper and Magazines combined?

So the big question for business is: are your marketing resources being allocated to the right media?

Why does the average business automatically resort to TV / Radio/ Press when devising a marketing campaign?

Of course there are issues of target markets, cost-effectiveness and clutter with all media decisions, but I am alarmed by the number of businesses still marketing like it was 1999.

If your customers are now spending more time online than they are consuming other media, shouldn’t you be allocating more of your marketing resources to a superior web presence?

Shouldn’t you be worried about not being found at the top of relevant searches?

Shouldn’t you be trying to give potential customers as much great information as possible on your website to assist them in doing business with you?

Online is now your customer’s number one media priority…is it yours?

Can't fault a Falk...

This was courtesy of a Nina Simon tweet, but being a fan of Falk...(where's Dierking?) this book will certainly have to make it onto my reading list something soonish.

Thriving in the knowledge age: new business models for museums

and other cultural institutions