Some great reading for today from the Powerhouse's Seb Chan on the museum giving away content for free. The main jist is that opening up content has enabled:
- better documentation on part of its collection - hey after all that's their job
- the ability to reach much wider audiences - hey that's another part of their mission!
- the development of new markets for commercial activities - the old promotion thingo!
Seb also briefly outlines some cost rationalisation that has been experienced through delivery of imagery online...I'm sold...are you?
Read the whole blog at Some clarifications on our experience with 'free' content'
If you haven't seen any of the Powerhouse's Flickr images sourced from their vast photographic collections have a look here. They are wonderful!
Racegoers at Warwick Farm racecourse
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